Showing posts with label launch. Show all posts
Showing posts with label launch. Show all posts

Wednesday, 28 June 2017

Gillette Venus Subscribe to Smooth Event

Hello Chicas,

If you are following me on my social media channels you must be knowing that I recently attended the launch of Venus Breeze from Gillette. The launch of Breeze was done by none other than the flawless Bollywood beauty Kalki Koechlin accompanied by ace dermatologist Dr. Rashmi Shetty. Kalki made her appearance in hawa-hawai style wearing a gorgeous sea green ruffle dress and donning a sleek top knot. The stage was lit up with purple lights and the entire set up was beautifully done in lavender and white complimenting the lavender hue Gillette Venus Breeze. 

The event started off with Kalki and Rashmi addressing to one of the most dreadful issues faced by women from all walks of life, the consequences of using a razor. Remembering her school time Kalki mentioned how she used to buy low cost razors and later worry about thick hair growth which was nothing but a myth. Dr. Rashmi went on explaining us how using a razor is as normal as any other method of hair removal. Giving a sigh of relief to all women, she even said that the razor can be used for all forms of waxing including bikini waxing, but need to consult doctor before shaving facial hairs, as it occurs due to hormonal imbalance. Dr. Shetty busted all myths regarding shaving, saying that the most common myth is the hair growth will be faster after shaving but in reality, it doesn't. The number of hairs in any given part of the body is genetically and sex determined and not by the tool which we use.  

The discussion ended with an interactive session wherein they answered to some of the questions from bloggers and clarified all our doubts. After that Kalki busted the shaving myths quite literally by bursting balloons. Post that I caught up with some other bloggers from the city over high-tea. A more detailed review of Gillette Venus Breeze and what I wore to the event is coming up soon on blog.

Picture Courtesy: Jyotika Baijal





Sunday, 16 April 2017

Designers Wardrobe

Hello Chicas,

Last week Kolkata witnessed the launch of a one of its kind multi-designer store, Designers Wardrobe. The store is located at the hub of the city at 4 Shakespeare Sarani, opposite Theater A.C. Market. Started by three young businessmen of Kolkata, the team comprises of Umang Saraogi heading the marketing department, Saket Saraogi handling operations and Amit Agarwal managing the finance. The vision of Designers Wardrobe is to create the finest fashion designers for our country in the coming years. Designers Wardrobe is an exclusive platform for all the aspiring fashion Designers who dreams to start their own label. It expertise in making brands, where they partner with talented designers and provide them all round support to create and launch them in the market.

Customized marketing budget for each designer to promote their label and establish them as a brand is also one of the unique offerings of Designers Wardrobe making them stand out from the other multi-designer stores in Kolkata. The marketing services provided to the designers include both Online (Designers Facebook Page, Instagram Page, YouTube promotions, SEO etc) And Offline Marketing (Hoardings, Bill Boards, Newspaper, Magazines, Photo shoots etc). The designers also get the opportunity to attend guiding/session lectures from industry experts at regular intervals in order to update themselves the current trends. 

Currently, Designers Wardrobe houses the following eminent designers: Shweta Dudani, Kritika Sarawgi, Deepak Shekhar, Vidisha Taparia, Arju Jain, Neha Baid, Kari and Gaurav's. The collection at DW ranges from heavy bridal wear to casual Indo-Western outfits. Following are some of my favorite picks from the store.

Picture Courtesy: The Clic Chic