Saturday, 16 September 2017

Max Festive Collection Launch

Hello Chicas,

Max Fashion celebrated the advent of Durga Puja by launching their festive collection along with the star cast of film ‘Bolo Dugga Maiki’ at City Centre mall on 8th September, 2017. Nusrat Jahan and Ankush Hazra looked ethereal donning the timeless festive collection from Max. The collection is about bringing back the rich grandeur of Indian tradition yet giving it a modern touch. Max through its ‘Tavisha’ range offers a range of stylized garments comprising classic combinations of voluminous, vibrant and layered skirts with trendy cholis or crop tops, to complete the grand look of the festive season. It is a fusion of tradition and latest trends on the block and you can buy it from your nearest Max stores. 

About the collection

Tavisha Occasion Wear 
This collection is all about ethereal timeless textures and classic beauty. Inspired from Paithani prints and mayor bagh it offers a range of stylized garments with voluminous skirts, stylized choli and layered skirts. Dipped in vibrant colours of festive golds,fuschia and deep greens, this collection adds the grandeur to your wardrobe.

Festive Kurtas
Named ‘Poetry of Gold” this collection talks about bringing back the festive hues of bright pink, turquoise, orange with beautiful gold sprinkled throughout the collection. It adds a welcome change to your traditional indian wear wardrobe with layered kurtas, kalidaar palazzos in rich chanderi fabric.

Festive Fusion Wear
With a more upbeat, fun and young mood attached to it, this collection brings to you modern prints in tiered, gathered and pleated dresses. For the more experimental you, tis collection will give a desi kitsh twist to your festive wardrobe.

Festive Skirts
Stylized skirts with fashion crop tops and choli, this collection brings back the grand and regal look in vibrant hues, gold prints and intricately detailed borders.

Festive Maxi Dresses
Available in rich jewel tones with ornate embroideries in antique gold, this collection is the perfect evening wear for you this season. 



Wednesday, 13 September 2017

Retro Rewind with Zink London

Hello Chicas,

You’ve probably heard the saying “everything old is new again.” The same can be said about design and trends. Trends and fashion statements are constantly in a flux. They change in every era and decade bringing new concepts of style to surface. This year has been all about revival of old trends, right from dramatic sleeves to colorful embroidery. 2017's most popular styles seem to be a mashup of the '70s and the early aughts, with a dash of inspiration from other decades for variety.

Zink London has launched it's Autumn Winter collection recently and I was elated to spot some classic pieces forming a part of their new launch. Positioned as a brand for the young urban woman, Zink London is the style setter and star of your wardrobe. It draws inspiration from the iconic runways of Milan, Paris, London and New York and creates exclusive work-wear and leisurewear ensembles for today’s fashion conscious woman. Whether it's vivid colors or dynamic prints, their delectable assortment of must haves is all about striking a balance between high impact and effortlessly cool. Their new launch has made me go gaga and I thought of sharing the same with you'll and created 3 looks featuring my favorite picks.

The first look is a vintage inspired trend, the dramatic sleeves. This monochrome gingham top took me back to my childhood days. Gingham is enjoying a moment this season, revamped in chic and modern silhouettes. Once associated with Picnic table cloths, this fabric has come a long way. The tiered ruffle sleeves adds up to the otherwise basic monochrome top. I have paired the top with a pinstripe wrap skirt. I think this is the first time I am wearing mismatched prints and boy I'm loving the outcome. I have accessorized the outfit with a pair of silver hoops and same black footwear.





The second look is the color of the season, pale or dusty pink. The top I'm wearing has a cape and can be transformed from formal work outfit to a chic dinner look in a jiffy. I have paired the top with a pair of trousers which has a  black stripes on the sides. To accessorize the look, I have opted for a monochrome bag and my new faux fur heels. Completed the look with a sleek pony tail, golden oversized hoops and red lips.






Coming to the third and final look, I am wearing a classic red dress from their collection. This A-line dress with grid pattern on it is quite a steal and you can dress it down by layering it with a shirt and adding sneakers or dress it up for a date night look. I have given the look a Parisian feel by adding a black beret. Further I have added a double buckle belt and black heels to complete the look.




Hope you enjoyed the pictures, do comment which one is your favorite look. You can shop the newly launched Autumn/Winter collection of Zink London from Shopper's Stop, Pantaloons and Central Mall, Kolkata or online here.

Picture Courtesy: Jyotika Baijal

Much love.
Ritika x

Outfit Details:

Look 1: Red Dress- Zink London
Footwear- Forever 21

Look 2: Gingham Top- Zink London
Wrap Skirt- Forever 21
Footwear- Forever 21

Look 3: Cape top & Trousers- Zink London
Footwear- Forever 21
Bag- Thrifted

Sunday, 3 September 2017

The Self-Rescuing Princess ft. Kazo

Hello Chicas,

When I think about my childhood memories, the sweetest one which always strike my mind is that of me being in awe of the fairy tales told by my grandfather. I certainly do not remember the story line now, but I can faintly recall the vivid images of these fairies I use to form in my tiny head back then. Like any other 90's kid, I grew up watching Disney movies which have been all about adhering to traditional gender roles. A typical plot would be a princess in trouble rescued by a prince and thereafter living happily together.

Fast forward to the 21st century, long gone are the Cinderellas and Auroras, who always depended on men to get them out of trouble. Instead, we have the Elsas and Mulans, who are subconsciously instilling in young girls the idea that you are capable enough to fight your own battles and create your own happy ending without the help of a manI have nothing against these fairy tales but with changing times the fairy tales have to change. I believe life is more than a slender waist and a beautiful gown. There aren’t just slender, white girls. There are girls like you and me. We are petite, thin and fat. We are white, black and brown. I feel life is a book and we are our own characters and there is certainly no fun in waiting for a rescue team. Instead we all should work towards becoming fiercely independent women who can rescue themselves no matter how tough the situation is.

Coming to my today's self rescuing princess look, I'm wearing a gorgeous gown from the fall/winter 2017 collection of Kazo. Their theme for this year's autumn/winter collection is "La Fabia" which is am Italian term for fairy tale. Their entire range has an aura of romance, sensuality and past century nostalgia which lingers in Italy. It's a fusion of retro dandy chic with an incense of florals, geometric lines and complementing metal trims. I completely fell for the color of the gown which is in dusty pink. The beautiful pleats along with the metal trims made the gown look even more opulent and romantic. I have paired the maxi gown with an emerald green jacket which is quite an unusual color combination but it turned out to be a great one. Finished the look with winged eye liner and oxblood lips.

Picture Courtesy: Jyotika Baijal