Saturday, 16 September 2017

Max Festive Collection Launch

Hello Chicas,

Max Fashion celebrated the advent of Durga Puja by launching their festive collection along with the star cast of film ‘Bolo Dugga Maiki’ at City Centre mall on 8th September, 2017. Nusrat Jahan and Ankush Hazra looked ethereal donning the timeless festive collection from Max. The collection is about bringing back the rich grandeur of Indian tradition yet giving it a modern touch. Max through its ‘Tavisha’ range offers a range of stylized garments comprising classic combinations of voluminous, vibrant and layered skirts with trendy cholis or crop tops, to complete the grand look of the festive season. It is a fusion of tradition and latest trends on the block and you can buy it from your nearest Max stores. 

About the collection

Tavisha Occasion Wear 
This collection is all about ethereal timeless textures and classic beauty. Inspired from Paithani prints and mayor bagh it offers a range of stylized garments with voluminous skirts, stylized choli and layered skirts. Dipped in vibrant colours of festive golds,fuschia and deep greens, this collection adds the grandeur to your wardrobe.

Festive Kurtas
Named ‘Poetry of Gold” this collection talks about bringing back the festive hues of bright pink, turquoise, orange with beautiful gold sprinkled throughout the collection. It adds a welcome change to your traditional indian wear wardrobe with layered kurtas, kalidaar palazzos in rich chanderi fabric.

Festive Fusion Wear
With a more upbeat, fun and young mood attached to it, this collection brings to you modern prints in tiered, gathered and pleated dresses. For the more experimental you, tis collection will give a desi kitsh twist to your festive wardrobe.

Festive Skirts
Stylized skirts with fashion crop tops and choli, this collection brings back the grand and regal look in vibrant hues, gold prints and intricately detailed borders.

Festive Maxi Dresses
Available in rich jewel tones with ornate embroideries in antique gold, this collection is the perfect evening wear for you this season. 



Wednesday, 13 September 2017

Retro Rewind with Zink London

Hello Chicas,

You’ve probably heard the saying “everything old is new again.” The same can be said about design and trends. Trends and fashion statements are constantly in a flux. They change in every era and decade bringing new concepts of style to surface. This year has been all about revival of old trends, right from dramatic sleeves to colorful embroidery. 2017's most popular styles seem to be a mashup of the '70s and the early aughts, with a dash of inspiration from other decades for variety.

Zink London has launched it's Autumn Winter collection recently and I was elated to spot some classic pieces forming a part of their new launch. Positioned as a brand for the young urban woman, Zink London is the style setter and star of your wardrobe. It draws inspiration from the iconic runways of Milan, Paris, London and New York and creates exclusive work-wear and leisurewear ensembles for today’s fashion conscious woman. Whether it's vivid colors or dynamic prints, their delectable assortment of must haves is all about striking a balance between high impact and effortlessly cool. Their new launch has made me go gaga and I thought of sharing the same with you'll and created 3 looks featuring my favorite picks.

The first look is a vintage inspired trend, the dramatic sleeves. This monochrome gingham top took me back to my childhood days. Gingham is enjoying a moment this season, revamped in chic and modern silhouettes. Once associated with Picnic table cloths, this fabric has come a long way. The tiered ruffle sleeves adds up to the otherwise basic monochrome top. I have paired the top with a pinstripe wrap skirt. I think this is the first time I am wearing mismatched prints and boy I'm loving the outcome. I have accessorized the outfit with a pair of silver hoops and same black footwear.





The second look is the color of the season, pale or dusty pink. The top I'm wearing has a cape and can be transformed from formal work outfit to a chic dinner look in a jiffy. I have paired the top with a pair of trousers which has a  black stripes on the sides. To accessorize the look, I have opted for a monochrome bag and my new faux fur heels. Completed the look with a sleek pony tail, golden oversized hoops and red lips.






Coming to the third and final look, I am wearing a classic red dress from their collection. This A-line dress with grid pattern on it is quite a steal and you can dress it down by layering it with a shirt and adding sneakers or dress it up for a date night look. I have given the look a Parisian feel by adding a black beret. Further I have added a double buckle belt and black heels to complete the look.




Hope you enjoyed the pictures, do comment which one is your favorite look. You can shop the newly launched Autumn/Winter collection of Zink London from Shopper's Stop, Pantaloons and Central Mall, Kolkata or online here.

Picture Courtesy: Jyotika Baijal

Much love.
Ritika x

Outfit Details:

Look 1: Red Dress- Zink London
Footwear- Forever 21

Look 2: Gingham Top- Zink London
Wrap Skirt- Forever 21
Footwear- Forever 21

Look 3: Cape top & Trousers- Zink London
Footwear- Forever 21
Bag- Thrifted

Sunday, 3 September 2017

The Self-Rescuing Princess ft. Kazo

Hello Chicas,

When I think about my childhood memories, the sweetest one which always strike my mind is that of me being in awe of the fairy tales told by my grandfather. I certainly do not remember the story line now, but I can faintly recall the vivid images of these fairies I use to form in my tiny head back then. Like any other 90's kid, I grew up watching Disney movies which have been all about adhering to traditional gender roles. A typical plot would be a princess in trouble rescued by a prince and thereafter living happily together.

Fast forward to the 21st century, long gone are the Cinderellas and Auroras, who always depended on men to get them out of trouble. Instead, we have the Elsas and Mulans, who are subconsciously instilling in young girls the idea that you are capable enough to fight your own battles and create your own happy ending without the help of a manI have nothing against these fairy tales but with changing times the fairy tales have to change. I believe life is more than a slender waist and a beautiful gown. There aren’t just slender, white girls. There are girls like you and me. We are petite, thin and fat. We are white, black and brown. I feel life is a book and we are our own characters and there is certainly no fun in waiting for a rescue team. Instead we all should work towards becoming fiercely independent women who can rescue themselves no matter how tough the situation is.

Coming to my today's self rescuing princess look, I'm wearing a gorgeous gown from the fall/winter 2017 collection of Kazo. Their theme for this year's autumn/winter collection is "La Fabia" which is am Italian term for fairy tale. Their entire range has an aura of romance, sensuality and past century nostalgia which lingers in Italy. It's a fusion of retro dandy chic with an incense of florals, geometric lines and complementing metal trims. I completely fell for the color of the gown which is in dusty pink. The beautiful pleats along with the metal trims made the gown look even more opulent and romantic. I have paired the maxi gown with an emerald green jacket which is quite an unusual color combination but it turned out to be a great one. Finished the look with winged eye liner and oxblood lips.

Picture Courtesy: Jyotika Baijal





Monday, 21 August 2017

Luxury at home with My Glamm

Hello Chicas,

 If you have been following me on Instagram, you would know that my last weekend was all about pampering with My Glamm. As you all know I'm pursuing my post grads as well managing my blog which leaves me with no time to visit the salon. That's when My Glamm came to the rescue. For a lazy bum like me, home salon service is a boon. And it only gets better when you get to avail beauty services from premium brands right at the comfort of your home. The My Glamm app has been recently launched in Kolkata and they are offering really amazing premium salon services.

About My Glamm:

MyGlamm offers premium salon services from basic grooming like waxing, threading, facials, manicures and pedicures to more elaborate services like bridal makeovers, nail extensions, scalp treatments & relaxing spas in the comfort of your home.
The Glamm Team provides the following luxurious services right at the comfort of your home, starting from the French L'OCCITANE Spas, to Forest Essentials and Christine Valmy facials. It has been launched by the Glamm team of the French L’Occitane Spa, New York based Warren Tricomi Salon, and the fashionable ELLE Spa & Salon, ensuring that customers get an international standard salon experience at home. They have recently started their services in Kolkata and provide a wide range of salon and spa services like beauty, hair, spa, nails and bridal makeup. You can check out all their services here. You can book their services online, or from their app or call them directly for any further assistance. I decided to get their Forest Essentials Advanced Facial done.

About the Forest Essentials Advanced Facial:

Forest essentials products are made in the Himalayas, using local labour and are 100% organic. The spring water that is used in all their products has therapeutic and regenerative qualities that are rich in mineral deposits, which makes for its unique properties. The advanced facial includes cleansing, scrubbing, steaming, blackhead removal, product penetration using ultrasound machine, 20 mins face & 10 minute back massage & pack application.

Price: INR 2999

Duration: 60 minutes

My experience with My Glamm:

The therapist, Rimpa, turned up absolutely on time which was something that I was really happy about. She was very professional and timely in imparting the services and was extremely polite. The equipment used was squeaky clean and she started off by explaining in details about the products she used along with its benefits. The process involved cleansing, scrubbing, steaming, black head removal, product application and penetration using ultrasound, half an hour of face and back massage, and ended with a pack application. Throughout the facial, with every step I could feel my skin feeling softer and a sense of calm setting in. I feel that if I can get services that I want using great brands in the same time and price as a salon, without having to spend that additional time stepping out, this is totally worth it.

 I was really satisfied with the service and would highly recommend you all to try out their Forest Essential advanced facial to get soft and smooth skin instantly. So all you need to do to get glamorous service at home is download the MyGlamm app! Just choose the service you wish to avail, select a date and time, check real time availability of artists, provide your address and you're ready to get Glammed!





Tuesday, 15 August 2017

The Rebel Way with Max Fashion

Hello Chicas,

It's no secret that military fashion as a trend is nothing new, but the fact is that this trend keeps on updating every year, by offering us new cuts, shapes, fabrics, details and colors. Smart, sophisticated and powerful, the military trend is easy to integrate into your everyday outfits. Nowadays, army fashion is all about functionality and utility. The key elements in this trend are coats/ field jackets, tops, pants, dresses, skirts, eye-catching accessories (aviator boots, combat shoes and aviator sunglasses) and various embellishments (including leather and furs).  This trend is being seen everywhere – from street wear, to office wear, and of course, on the catwalk. It’s versatile and functional for a variety of occasions and purposes.

Coming to my outfit, I'm sporting the "Peace Army" look from Max Fashion's Pre-Autumn Collection. The military collection from Max Fashion has my heart and I had a really difficult time choosing an outfit as all of them were so amazing. From camouflage print to bold military hues, the newly launched collection has something for everyone. I picked up this shirt which can also been worn as a jacket. The quirky patchwork detailing on the shirt made it look even more fun. You can pair the shirt with a tailored pair of pants and heels for the office, and then switch to off-duty in jeans and trainers for the weekend – it will work perfectly for both. I have worn the shirt as a jacket by layering it over an ivory bodycon dress. I have paired the dress over fishnet stockings, something which I have despised all my life but I couldn't resist trying it out as they are so much in trend right now. Accessory wise, I opted for a pair of golden hoops, a grey backpack and nude block heels. A pair of clear sunglasses and boxer braids completed the look.

Also guys, you can use the referral code MAXRI300 and get Rs 300 off on 1st shopping of Rs 1499 & above. Offer valid till 30th September so do visit www.maxfashion.in

Picture Courtesy: Jyotika Baijal




Saturday, 12 August 2017

A Guide to Goth Look with Max Fashion

Hello Chicas,

I hope you enjoyed going through my last fusion look from Max Fashion, if you haven't checked it out yet you can do so by clicking here. Today I'm back with yet another look featuring the newly launched Pre-Autumn collection of Max Fashion. Now today's look is something which I have read about in my college and did a couple of assignments on it, but never really got to try it on myself. So I'm really glad that Max Fashion gave me the opportunity to create a Goth look from their western collection.


To most of us Gothic fashion might sound all about black clothing and heavy makeup, but in reality there are different subsets within the goth culture, each with their own unique looks, personal tastes, and musical choices. Gothic fashion is a clothing style marked by conspicuously dark, mysterious, antiquated and homogeneous features. It is worn by members of the Goth subculture. A dark, sometimes morbid fashion and style of dress, typical Gothic fashion includes a pale complexion with colored black hair, black lips and black clothes.

Goth is everything if you know how to incorporate it into your wardrobe without overdoing it. The most recognizable trait of this scene is black. Clothing is black, shoes are black, hair is black even make-up is black. However, having said that, colors do creep their way into this image. Powerful reds, alluring royal purples and emerald greens are always charming colors which accentuate and highlight curves and features. Some of the currently trending items such as fishnet stockings, velvet, lace, chokers, leather skirts and corsets forms an important part of Gothic clothing.

Coming to my look, I picked a skull print shirt which has the buttons on the back. I have paired it with a mesh tulle skirt in black. As we all know, makeup and hairdo forms an integral part of goth look and therefore I opted for dramatic smokey eyes and red lips. The space buns made the look even more edgy. I have accessorized the outfit with a pair of black combat boots and a contrasting clutch in black and yellow to break the black and white monotony.

Also guys, you can use the referral code MAXRI300 and get Rs 300 off on 1st shopping of Rs 1499 & above. Offer valid till 30th September so do visit www.maxfashion.in

Picture Courtesy: Jyotika Baijal